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From the Fengtai District of Beijing Liuliqiao Bridge westbound several hundred meters, a group of buildings under construction, and dusty and noisy atmosphere at the construction site of contrast, the real estate marketing center Menting cold. This is the "investor" reporters on October 27 in the Poly Real Estate (600,048, it shares) Beijing Lily Garden to see the scene of the properties for sale.

Nevertheless, the sales offices of a staff member of the" investors "told reporters that" the past or the price of 15,000 yuan per square meter or so, our non-real estate prices. "Reporter then arrived at the Beijing Chaoyang Small business district on the eastern side of the road Poly? Garden champagne sales offices, Miss Du say the same thing: "Poly selling real estate Yes, we do not need to cut prices. Moreover, the introduction of a new national policy to rescue the market on our side, why should we Price? "

The Cook seems to have felt the effect of the new political home. Liuliqiao the above-mentioned projects sales staff told reporters that the recent new policy came out, sales offices to ask the customer to an increase in volume also pick up, the New Deal has been out for two weeks, the project has a total of 45 sets of house transactions.

However, the Beijing Poly marketing director Chen also said frankly that the New Deal mortgage on the whole, the Housing prices are good, but in the short term due to strong consumer wait-and-see psychology to enhance the effect will not be too obvious.

Value-added services in order to gain advantage

Although Cook claimed that real estate prices did not, however, that reporters learned that Cook has taken a variety of promotions, which is equivalent to price. Poly Real Estate Securities, a Ministry of staff told reporters that it is necessary to save the housing market hit the Government, developers have to meet. Now the government policy, developers have to do something. The source said Cook, despite no any real estate prices, but it can also take some of the marketing strategy to enhance sales performance.

November 1, Poly Lily Garden," An Autumn's Tale, "a series of activities, the sales staff told reporters that the activities of the introduction of" marriage Bainianhaohe room model ", introduced the wedding will be a model room to take 12,000 yuan / m The average price than the real estate 15,000 yuan / sq m, slightly lower prices. "I sincerely hope that a small number of houses to sell some of the cheap, this is only as a marketing tool, but the house itself did not cut prices." Chen said.

Cook and Guizhou in the new disc beginning to take a low-cost strategy, the beginning of Guizhou Qianling plate of a high-end real estate take the lead in opening the market from 7600 yuan / sq m, but under the market Too, with little success. In October of this year, with the Qianling plate in order to build a well-known high-end properties for sale Poly Real Estate will be the new disc, "Poly? International Mountain" opening position in 3900 yuan / sq m, which caused an uproar at the opening, so that Qianling plate The developers at a loss, compared with its neighboring properties for sale, "Cook? International Mountain" In addition to the share price in addition to brand, Poly's real estate price advantage is all the Qianling plate of potential customers in both revenue sac.

" The move shows the Poly Real Estate's projects on the adequacy of confidence reflects the operation of the Poly Real Estate brand of big ambitions. "A local developer told reporters that Cook opened lower after the next step may be gradually pushed up Price, the price of real estate in order to agree with the concept of community culture so rational exclusive, raising the overall value of the community. From that point of view in order to choose Poly Although ultra-low opening price, but Cook's ambition is still to do high-end communities, high-quality, low-opened just a retreat into the third strategy expand it.

Poly Real Estate in order to gain advantages of the curve to win the best policy, reflected in the value-added services.

Chen said that after the customer to subscribe to consider potential after the price will fall, in the face of this situation, first of all Poly come up with an objective basis for the lifting of customer concerns, the most important thing is to upgrade their service. The mountains to the west of language, for example, the company has had 100,000 yuan to the customer's private gardens, to 200,000 yuan, "We do not have fixed prices, but the value of upgrading."

In the last year, to achieve operating income 8,110,000,000 yuan, an increase of 101% on the basis of Poly Real Estate made in 2008 sales to subscribe 24,000,000,000 yuan. To be completed by the end of September only 63% (than the actual data published by the higher, around 15.1 billion). Even so, Cook's sales goal of 8.9 billion still remains to be done.

Has been completed for the amount of sales, marketing Poly Real Estate Center, Tao Zhi, general manager of the media a few days ago that the current market conditions to complete the annual sales goal is more difficult. Poly Real Estate Sales in the goal has been to do a good job on the emergence of about 20% of the adjustment mentally prepared for that.

Guoxin Securities real estate analyst Fang Yan same concern to the current situation, the Poly in the last three months of the completion of each month inside 3.0 billion of sales is impossible because the last three months of the real estate market will be even more difficult.

However, three of the Quarterly Bulletin showed that corporate profits growth than revenue growth, the carry-over this year because of rising housing prices and the increase in the proportion of Gao Dangfang bring the profit margin improved gross margin was 49% higher than the same period last year to upgrade 10 Percentage points.

Days of the report that the investment phase, the company received in advance of the end of the third quarter accounts reached 13.8 billion more than in the second quarter than in Central and growth of 30%, demonstrating the company's sales are still pretty good. The settlement could be substantial resources and good sales over the next two years indicates that the company's outstanding growth potential.

At the same time, reporters learned that the entire real estate market downturn, Poly is also carefully planned expansion.

On the one hand, the company's sales in the industry average on the other hand, is still active in holding steady to take the project. So far, the company projects to add 9 new 3,280,000 square meters of land reserves. Dongxing Securities believe that the holding company to control costs and advantages in the real estate companies to enable them to maintain competitiveness greatly.

Chen believes that real estate will be the final competition to highlight the value of the lot, therefore, Poly is currently holding on to pay special attention to location and traffic, she believes that the traffic location is not good, the company will not easily take place.

However, the above-mentioned securities said that in the current housing market downturn, the New Deal rarely seen substantial short-term positive, Poly Real Estate will not be easy to get a lot. (Reported to investors)