Good situation in the real estate market, developers money to billions of dollars at every turn, simply do not have to depend on personnel costs. However, not like now, the real estate business for many years can not hear the term "redundancy" and gradually spread to open. A well-known real estate business chiefs in the internal meeting, clearly said: "The company now so many people, in fact, as long as half of the people enough." To the wishes of layoffs is very clear.

To industry estimates, by the end of 2008, real estate industry will usher in a wave of layoffs climax, that some more precise, should be the climax of personnel changes.

Last resort

" The staff cost of real estate enterprises is very low, "Sheng Ji, vice president Zhu Yong-min said to reporters," So, less than a last resort, is not going to layoffs. "

In the real estate market to the good time, the developer, staff costs are negligible dollars. Regal has been on a list of developers, told reporters: "I earned in 2002 before and after the Jige Yi, the company more than 100 people to do nothing, Yang Zhao, a little pressure has not, then employees can do nothing to slow The walking. Now dozens of individual companies. "

However, in 2008 but not the same. After 2005 the price cuts, many of the development of enterprises, although investors remained optimistic, but the expected profits on real estate has declined, the cost of greatly increased the sense of control, plus the 2008 monetary tightening, developers feel the pressure really越来Greater.

Many large enterprises are no longer the property of the people move, the staff of" not only to advance "policy. As large enterprises to take into account the social impact and legal issues, with little direct layoffs, through the rotation, will the people do not want to turn on the status of the poor, submitted his resignation to his staff.

Apart from the real estate business, the downstream sector enterprises, and some have begun layoffs.

" We do planning, agents, their own profit on the thin, bad business, can only be layoffs, Yang Buqi, the company has half of the CD. "A marketing agency, general manager of Tian told reporters," We company to the original 30 , There are only a dozen or so individuals. "In Shanghai marketing the industry, the company was once one of the top 20, but due to poor market conditions, the projects do not have to layoffs. "The CD is not the usual performance, there is unimportant posts." Tian general told reporters that "such as administrative, customer service, and other important sectors, the Conference of the many; core of the sales department, the less the CD. "

Shanghai, a well-known real estate advertising design business, this business has been shrinking by more than half, and advertising design industry, the main cost is staff costs and staff wages is very high, had to layoffs. The company chiefs sigh said: "core staff are ah, the original-are now no way! Estimated market next year is not good, it is Yang Buqi!"

Took the opportunity to exchange transfusion

" Enterprise personnel must be mobile. "A well-known corporate human resources company chiefs told reporters that" the development of the enterprises did not have the resources to do these things. Bad situation now, the plight Liannei Gong, is the work. This In foreign countries is also very normal, layoffs is not only cost savings, but also to exchange transfusion, so that more appropriate people to do the right post and let the enterprises more dynamic, it is very necessary. "

It is learnt that in Longhu, is also quietly personnel adjustment will take appropriate adjustment of the people, while the introduction of unwanted people. Although many people left Longhu, many people entered the Longhu. The Longhu spokesman Gu Wei Longhu has denied that the layoffs things, but told reporters: "there were walking is normal. Longhu within a very good talent evaluation mechanism, the inappropriate Longhu, Will propose to leave. Longhu in the rapid development of the overall staff size is still growth. Aspirations of the people or the very, now, and is the international executive search firm cooperation. "

Vanke Ai-Ming Liu, general manager of the Shanghai region in early 2007, said:" Shanghai Vanke 270 people, the 2006 annual sales of 36 billion in 2007 to 70 billion, if the staff also doubled the cost of management greatly Increase, the growth of limited significance. "In this line of thought under the guidance of, in fact, the past two years, Vanke's sales more than doubled, the staff has only increased to 288, 2008 sales will reach 80 Billion.

Therefore, the large enterprises, taking advantage of the general trend of poor internal Jiaozhao layoffs, the staff work hard, and managed to raise professional standards, bad situation there will be a positive side. In adjusting the layout staff, eliminated inappropriate staff at the same time, taking advantage of other company personnel instability, and tap talents. Since 2008, Shanghai, China Resources has joined veterans Longhu, a Shanghai Health chiefs joined the green case.