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The permanent large estate strategy should to regulate in advance


the permanent large estate is an enterprise which in the domestic market cannot neglect, the development is extremely rapid.

On in Wan Ke, guarantees real estate big alligators and so on the advantage when to move to two, three cities, permanent deeply ploughs two, three cities greatly actually for a long time.With hastens to ground a city the developer to be different, the promising youth permanent big tries another method, falling lotus and similar kinds of folk singing Chongqing, Changsha, Taiyuan, Shenyang and so on two, three cities.

“Says realistically, our start quite is late, in 1996 only then developed in Guangzhou.If locates the strategic target a city, with 10,000,000,000 Yuan only can in Beijing, Shanghai throw 12 projects, but we limited fund layout in Chinese rigid demand intense two, three cities, has realized the company these year spanning development.” Xia Haijun expresses.Xia Haijun indicated that, two, three city land price quite is cheap, also common people's floor space and the housing quality are extremely low, “the trust future the nationwide development chamber of commerce two, three cities will take the main battlefield competition.”

In particular after new deal, two, three city gunsmoke gradually gets up.The report issued which according to the room information group, the new deal latter real estate market straight line withers, the Beijing to Shanghai two place turnovers glide down above 70%; But two, three city deal then relatively steady.Also sells the bulletin according to permanent great in June, Chongqing, Changsha, Taiyuan and Shenyang and so on two, three city contract sales volume occupies the ratio to reach as high as 74.5%.The permanent big strategy from this can be inferred in advance.

In fact, permanent big to a city same saliva already long time.Xia Haijun indicated that, in a city Tianjin, Beijing, Shanghai, in the Guangzhou four places, permanent great already entered Guangzhou, Shanghai, Tianjin, if has the appropriate opportunity also to be able to enter Beijing, permanent greatly has completed as the matter stands the national layout.

“Takes a city, cannot throughout by the big developer abandonment, because a city population demand, the urban development scale had decided a city also will be the future real estate land that must fight for.If a developer wants to become the nationwide developer or is in real estate undulation time performance quite stable, must have to realize two, three city layout, the permanent big success also lies in this.” Xia Haijun expressed.At present, permanent is selling the project is greatly 41, distributes in the Chinese 21 main cities, its land reserve it can be imagined, this also is the permanent large estate loves to talk about.

Xia Haijun indicated that, in the sufficient land reserve situation, the first issue of adjustment price, the second issue of land may adjust this turn price.Permanent the reason that dares in the stern market conditions to adjust the price greatly, is because will have the future anticipated, even if has adjusted the price, the profit margin will have the drop slightly, but because the quantity rise might guarantee the profit similarly.Regarding this, persisted “the cash is the king” permanent greatly it may be said is the soldiers and horses has not moved, grain and fodder advance.According to permanent provides greatly to the time weekly report data, since up to June 30, 2010, the permanent large estate cash remaining sum for the Hong Kong dollar 210.4 hundred million Yuan, has set the record of permanent big going on the market the maximum level.

“Through the real estate price adjustment, accumulates the sufficient cash certainly to be able in the present market conditions the absorption and the reserve land, this time did not hold the land reserve the speech to lose developer's once in a thousand years opportunity, I thought 2010 had the fund real estate development land good opportunity, did not have the such good opportunity to in 2011.” Xia Haijun said.
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