On July 12, of a permanent large estate group limited company China large-scale synthesis housing property property developers (03333.HK) (hereafter referred to as “permanent large estate”) to issue in June, 2010 the property contract sale bulletin.

The this June permanent large estate (03333.HK) realizes the contract sales volume 48.1 Yuan (Renminbi, since similarly hereinafter), has set the record of 2010 in the odd-numbered month highest record; The contract sale area 806,000 square meters, the contract sells even price each square meter 5,952 Yuan.In June the contract sales volume in 2009 same time grows 26.6%, the sales area same ratio grows 1.9%, sells the even price same ratio to grow 24.2%.

The public material demonstrated that, under the severe macroeconomic regulation and control environment, the permanent large estate in June, 2010 compares in May contract sales volume link ratio to grow 18.5%, the sales area link ratio grows 25.9%, sells the even price link ratio to reduce 5.9%.The even price change mainly receives the high price plate this month to be possible to sell goods the quantity to reduce the influence which, the sales volume reduces, like rejected this factor, the overall finalized a deal the even price link to be more basic than impartially the last month.

From January, 2010 to June, the permanent large estate accumulation realization contract sales volume 20,980,000,000 Yuan, the accumulation contract sale area 3,339,000 square meters, the contract sells even price each square meter 6,282 Yuan.Permanent large estate from January in 2009 same time grows to June contract sales volume 104.9%, the sales area same ratio grows 54.7%, sells the even price same ratio to grow 32.5%.The accumulation completes plans the whole year contract sales volume 36,000,000,000 Yuan originally above 58%.

Early this year, the permanent large estate counter city realization high speed steady growth, mainly is because the product quality high, the cost is low, has won the market approval, benefits in the permanent big in advance strategic plan.For example makes first move and gets control 85 fold the promotion strategy, although the even price drops 8%, but the permanent great sales volume grows 28.3%, manifested 85 to fold the promotion fully the actual effect, also causes permanent large estate early this year, the sales area and the sales amount realization with compared to the large growth, the distinction position row nation first and second.

In addition, the permanent large estate also indicated that, the company all along persisted manages the strategy steady, after goes on the market in particular maintains the sufficient cash class continuously.Up to June 30, 2010, the company cash remaining sum amounts to the Hong Kong dollar 21,040,000,000 Yuan, compared the last month only to grow the Hong Kong dollar 1,050,000,000 Yuan, the increased range 5.3%, since has set the record of permanent large estate going on the market the maximum level.

Permanent large estate president Xia Haijun indicated at the achievement release conference that, permanent big these years development quite quick, has the important relations with company's strategic layout, should say company before going on the market, namely before 2006 company's competition strength has certain disparity with the Chinese other big developers.Realistic speaking, our start quite is late, in 1996 only then developed in Guangzhou.If locates the strategic target a city, with 10,000,000,000 Yuan only can in Beijing, Shanghai throw 1, 2 projects, but we the limited fund layout in the Chinese rigid demand intense 23 cities, has realized the company these year spanning development.Because of first, China's 23 city land price quite is cheap; Second, common people's floor space and the housing quality are extremely low, these cities should be the Chinese real estate development future main battlefield and the direction, I believed the future nationwide development chamber of commerce will take 23 cities the main battlefield competition.

As a result of the first half year each place project contract sale response ideal, up to June 30, 2010, the contract sales volume has achieved the original whole year goal 58%.Thus the permanent large estate presently decided the whole year the total contract sale goal decides as 2010 the Renminbi 40,000,000,000 Yuan, records the contract total sales compared to 2009 to grow approximately 30%, is higher than when the beginning of the year predetermined 20%.
A Shanghai real estate public figure analyzes stated that, except in industry in starts to reduce prices first to snatch the market share extra, the permanent large estate also has the standardized operation superiority, through the centralism purchase, in guarantees the quality under the premise, reduced the material and the equipment price largely, simultaneously, depends upon the national unification the purchase allocation system, the material and the equipment delivers directlyReaches the job location, reduced effectively has purchased in the link the circulation cost, the transportation cost, the warehousing cost and so on.In addition, permanent starts greatly from 2004 by the strategic judgment in advance to the national development, enters 23 cities ahead of time, the layout revaluation potential big high growth region, for example present house price performance prominent Tianjin, Changsha, Chongqing, Taiyuan, Xi'an, Shenyang and so on 23 cities, permanently mostly have the project in advance.This has avoided the single market risk in the sales aspect.The public material demonstrated that, the permanent large estate is selling project 41 at present, distributes in the Chinese 21 main cities.

In addition, the permanent great real estate product mix is rich, covers Gao Duan, Gao Duan, the end, the traveling real estate and so on many product series.Among them, accounts for 70% the end to the high end product, the high end product accounts for 10%, the traveling takes vacation the product to account for 20%.This product mix and the market demand property type proportion tallies basically.The housing product type is rich, may satisfy different local, the different level market demand, not only covers sets at industry the public figure for the first time to the wealthy owner, moreover may satisfy from lives, the hotel, takes vacation and commercial and so on the multiple functions.Has so avoided the sole product risk.Finally is the permanent large estate project development handling speed is very quick.According to the restricted data demonstrated that, the permanent large estate for the realization investment cycle quickest goal, the company requests and in buying the date to get up counts for 6 months to promote sells in advance the plan, the standardized marketing procedure guarantees the permanent large estate latter to start the project in the purchase land 6 to 8 months to sell in advance.

For all this, industry in adjusted the high sales goal regarding the permanent large estate counter potential still to indicate worried, because at present regardless of were the consumer, the government, the same business all held the attitude of wait and see to the housing market.The permanent large estate actually indicated that, the company to completes 2010 the goal fill confidence, and will continue to maintain the Chinese standardization operation the high-quality goods real estate leader status.

Knew very well permanent big operation pattern the professional indicated, several years ago also limit to a south corner permanently big, now suddenly the counter city collar runs, not only benefits the scale strategy which always takes in it, induces permanently approximately wins the magic weapon is “seven big core superiority”, thought the permanent big operation superiority, the scale superiority, the brand superiority, the product mix superiority, the cost superiority, the development superiority, the team manage the superiority are precisely permanent can be similar to the industry production line greatly to safeguard its product generally the consistent high quality.

1, cost superiority

Permanently greatly relies on the land reserve strategic decision in advance, forestalled to enter the land cost low, the revaluation potential big city and the region.Designs and optimizes the design through the standardization, implements the centralism to incur the bid, to control the construction cost effectively strictly.Through the centralism purchase, in guarantees the quality under the premise, reduced the material and the equipment price largely, depends upon the national unification the purchase allocation system, reduced effectively has purchased in the link the circulation cost, the transportation cost, the warehousing cost.

2, scale superiority

permanent big is the Chinese land stockpiles one of biggest real estate enterprises.Up to December 31, 2009, permanent greatly has 57 projects in the national 25 main cities.The city basically for the region economic center, population quantity mostly above 5,000,000, the economical scale and the development speed nation is in the lead.The permanent major partial project scale between 50 - 2,000,000 square meters, this kind of project is suitable the scale development, the trundle development, may satisfy necessary complete, the environment exquisite plan design conditions.

3, product brand superiority

The permanent big implementation high-quality goods strategy, carries out the entire process high-quality goods standard strictly.In internal carrying out collectivization close management system, controls the product quality strictly; The foreign large-scale conformity each kind of superiority resources, from the plan design, the main body construction, the botanical garden construction, the repair decoration, all establish the cooperation alliance to the material equipment with the domestic and foreign correlation profession main item enterprise.Finalized a deal in the extremely murky situation in the real estate market, its product still continues the large-scale selling well presently to sell the area to occupy the national sanchia.

4, the team manages the superiority

Permanently greatly has the Chinese first-class leadership management team, uses the collectivization close management pattern in the enterprise operation, carries on the unification management by the group headquarters to the local company.And throughout revolves “the good faith, strives for success, enterprising, the efficiency” the core value, stimulates the staff value by the highly effective enterprising enterprise culture; Experiences rich and the stable management team, promoted permanent big to carry out the strength and anti-risk ability greatly, caused the permanent big success realization fast steady development. (West China metropolis newspaper Li sunshine)

5, operation superiority

Permanent is greatly the Chinese standardization operation large-scale high-quality goods real estate leader.The group headquarters through the close collectivization management, implement the standardized operation to the national various areas company, including the management pattern, the project choice, the plan design, the material use, the tender, the project management as well as the marketing 7 heavy standardization, maximum limit reduces the management risk which the national development brings, guarantees the cost control, the making high-quality goods product.

6, development superiority

Greatly has the formidable fast development superiority permanently, through powerful, specialized execution team, realization project fast development.In order to achieve the investment cycle quickest goal, the permanent big group requests each place subsidiary company and in buys the date to get up counts for six months to promote sells in advance the plan, the standardized marketing procedure guarantees permanently greatly latter starts the project in the purchase land six to eight months to sell in advance.

7, product mix superiority

The permanent big product type combination is extremely scientific reasonably, accounts for 70% the end to the high end product, the high end product accounts for 10%, the traveling takes vacation the product to account for 20%.Regarding all projects, the permanent big interior by the plan design research institute, the marketing team, the local permanent big three big teams separately carries on the independent market investigation and study; Guarantees the permanent big product localization accurate, the product mix science is reasonable, can the greatest degree accept by the market.

origin: permanent big group