Real estate companies should set up a" spokesman "system to prevent crisis

Linked to this topic, but also from the recently received an e-mail about.
Not long ago, the World Alliance received a message property, the effect that:" the new year, the World Alliance to adjust the organizational structure, in an interview that the leadership of the Ministry SEIREN agent when the organizational structure according to the new post of

Place, I would like to thank all of the World Alliance has been the support of ... ..." This is not to exchange e-mail, and he is not the important point here is that the most critical - SEIREN clear their

Press spokesman.
Real Estate Agents in Shenzhen, industry, real estate SEIREN more or less can also be referred to as the" giant "one of the" text Vanke, "" the rationale for payment to "as an intermediary and the Central Plains SEIREN structure basically

To build a" culture "of a" wu "This scenery together.
Ever since the preparations for the World Alliance has been listed, you can feel the drip SEIREN changes, for example, pay more attention to communication with the media, as well as the company released the results of the visibility and reputation of the maintenance and so on. I

Do not understand why the Chinese companies have to the market faster, to become a public company, it is necessary to stay on under the supervision of the whole society, and only started to pay attention to public relations, began to establish their own

news.
World Alliance has taken a positive step, would like to see more real estate and intermediary companies in Shenzhen to take this step.
Why?
First, the changes in media forms. One change in the traditional news media, and readability of news events, such as the excavation is far better than the past, because only "outspoken" in order to win the readers of the media; change

The second is of the strong rise of new media, and to the interaction is characterized by a new grass-roots media," get into trouble, "the ability to be blocked is blocked; Third, changes in the media we are in a great awakening and the media

Development of the times, do not think that fixed up, or waving the hands of the relevant departments can check all the things fixed, the fact that this does not work, such as melamine in Sanlu and other events like the

Not covered.
Second, the unprecedented human rights awareness. Since 2007, Shenzhen sold house developers, a few dare to stand up and say that was not "rights" too? And if "a rebound" after the

Price down, a new round of" rights "is likely to" spark "open to start a prairie fire, especially at a time the developer price. This is not sensational.
Third, the" profiteers "image of the" people. " Forbes rich, profiteering, profiteers of these words is always associated with real estate developers can not stem from the Department, which allows for the impression that the developers often have to pay a

More effort, and the" Big Mouth "by unscrupulous property owners to make this into a career in high-risk high-yield sectors - earn more than it has been cursed. The "mouth" may not be wrong to say,

However, the boss, or to learn潮汕人,"闷声fortune. "
And so on.
Therefore, the establishment of the company, spokesman for the system of internal and external to do a good job of prevention and public relations crisis, it is very urgent matter.